Welcome to the world, Princes Charlotte of Cambridge. You are only a few days old, but in your honour, the Royal Mail are producing pink stamps and Westminster is being lit up pink.
You may not even have worn anything pink yet.
You probably don’t even know if you like pink yet.
But don’t worry, you will.
You see, there’s a sweeping assumption in our capitalist economy that women like pink.
You only have to walk into the toy aisles of any supermarket or store to find that girls like pink. They must do – so many of their toys are pink. Their toys? Yes, we know those are for girls because they are pink. It’s an unwritten gender identifier.
Women must continue this love of pink into adulthood– there are pink versions of mobile phones and computers, and the dominant colour of mother’s day cards and gifts this year was again pink.
Pink is soft. Pink is feminine. Girls are sugar and spice and all things nice, so pink is for them.
The colour name comes from the flower (as it does in other languages, albeit a different flower, usually rose). Girls like flowers, so pink is for them.
Always has been this way.
What do you mean it hasn’t?
Some people get very upset when they hear that pink for girls, blue for boys, is not innate and is in fact only a convention that is around one hundred years old. They write angry comments on the Internet about trying to turn boys into girls and things just ARE, so GET OVER IT.
But it is nonetheless true that the pink-blue divide didn’t really happen until the first decades of the twentieth century. The reasons appear to have been a combination of technology, and fashion.
Until this point, babies of whatever gender tended to wear white clothes (yes, boys in white dresses and long hair, something probably regarded as horribly feminising today!) which could more easily be boiled clean and which couldn’t fade unlike the dyes in brighter clothes.
Boys were more likely than girls to wear pink, because men wore red uniforms and the convention was that boys were simply small men. Blue was associated with the Virgin Mary and so a more feminine colour.
This changed when sailor suits became fashionable – it was the height of fashion to dress small boys in these blue and white outfits and, with the advent of faster chemical dyes and mass production of children’s clothes, it was easier to dress children in colours more generally.
The transition of pink to a colour for girls took place gradually over the 1920s-1940s. Somewhat more horribly, its softer, feminine connotations were one of the reasons it was chosen as the colour of the Nazis’ symbol denoting homosexuality during the Third Reich.
But it’s SCIENTIFIC FACT, the online comments tell me. Little girls like looking at pink more. Well no, it appears that the test which “proved” this actually found that both adult men and adult women prefer blue tones, and that at the margins women preferred the red-purple spectrum and men the green-yellow, but children and the colour pink itself were not actually tested (thanks Wikipedia!)
More worrying is what pink has come to symbolise.
It is used as shorthand for what is expected of little girls, and by extension of women.
The focus of “girls’ toys” is so often physical appearance, shoes, clothes, nurturing and motherhood, art, romance, and domestic chores, as if those are the only things in adult women’s lives. Make the toys doing that pink, covered in hearts and sparkly, and you send the message that the subject and the colour things are interrelated.
It certainly works- my toddler identifies pink things as “mine” – if it is pink it is definitely hers and not her brother’s, so she chooses pink for exclusivity and to support her sense of self in opposition to her brother (who actually doesn’t mind pink!)
The focus of “boys’ toys” is so often war, action, saving (in the superhero sense), science, technology, mess and trouble, and blue, black, dark green, and sludge colours. Include no female figures, or write “no girls allowed” on the front, and girls soon learn that these are not toys aimed at them.
Pink is only a problem when it becomes a barrier to children discovering their own interests, either because they learn to reject what is not “appropriate” according to their peers, or because an adult simply never thinks to give them a toy because it is for the “wrong gender”.
In the same toy range, boys get play tool kits, girls a play make up purse.
Boys get a whole train set of boy characters (girls get one or two added-in pink engines) while girls get a whole dolls house of women and baby characters with cupcakes to eat, and boys get maybe a “Daddy” or a boy with a football, if they are lucky.
Boys get war games, superheroes and science kits, girls get pink play versions of domestic appliances, princesses and they can have a science kit as long as they use it to make perfume or cosmetics.
I’m not saying one set of toys is superior to the other, just that there are some assumptions being hidden behind the colour pink and it is being used to stereotype our kids.
We should be aware of it.
If we have become accustomed to it to the point that we RAGE VIGOROUSLY against anyone suggesting that it is not the natural order of things, then we have a problem.
At this point, we often meet the just-ignore-it brigade.
“If your daughter wants a toy aimed at boys, she can.” But how much better if it was just a toy, that didn’t make her feel a bit excluded?
If a boy wants to play with a pink toy, he can, of course, and we’d support him in so doing. I just wish no peer or social judgement would be made of him, that he won’t have assumptions made about him, his masculinity or his sexuality?
What we tell our children in our words and actions and assumptions is not consequence free. But it is our job to try and help them to be themselves just as hard as they can be.
What I’m trying to say is that, if a real Princess wants to wear a plastic tiara, sparkly plastic high heels and a pink nylon dress to pretend to be a “princess”, she can.
Equally, if she wants to wear trousers, get muddy, fire weapons and make weird coloured science experiments she can do that too.
But she can also pick and choose, no child is a stereotype and finding what she loves to do and be is the secret of happiness.
There’s more than one way to be a girl.
There’s more than one way to be a princess.
Let’s hope Princess Charlotte has the freedom to work out what she enjoys, even while the world’s media try to watch her every move and commentate on it.